About Express-Ways

Pull over bumper stickers, the TrafficTalker is on the road!

The idea of adhering a permanent message to one's car took an exit from popularity when people began purchasing and leasing new vehicles more frequently. But everyone still feels a need to share their opinions and passions, maybe more so in heightened patriotic times. So how else can we "speak to" an audience of thousands of eyes on the roads and in parking lots? Jonathan Burr, an inventor in Connecticut, designed the answer: The TrafficTalker®.

Engineering an Idea

Jonathan Burr, a native of Granby, CT, had the idea to come up with an alternative to conventional bumper stickers in 1998. He knew people had a penchant to express themselves on their cars, but he also knew people were increasingly resistant to stick something permanent to their brand new car bumper. At the same time, he began to notice more and more cars were sporting license plate frames and holders with dealer ads on them. As Jonathan wondered whether all those new car owners were such completely satisfied customers that they actually intended to advertise the dealers (doubtful), he began to connect conventional bumper stickers with license plate frames, and an idea started brewing. Hence, the birth of The Traffic Talker®.

Patent-pending design, construction offers the advantage

Unlike traditional license plate frames that are pre-formed or silk-screened with permanent letters and logos to advertise a merchant, and conventional glued bumper stickers that may spout a special interest, TrafficTalker® offers drivers a way to both display their own personal messages and change them... whenever they want to, with no special tools or hardware, and without having to remove the frame from the vehicle. Needing just simple do-it-yourself installation, the TrafficTalker® is a license plate holder with a message area featuring a clear, flip-down cover. Drivers (and even passengers!) can easily insert, remove and change messages under the cover using printed
mini-banners. Now when drivers change their minds, they can broadcast their message on their car as easily and quickly as they can change lanes!

Partnering with Connecticut Business Resources

Since developing the initial concept, Jonathan teamed with his wife and business partner, Lisa (Mingel) Burr a native of New Britain, CT, to bring the new product to market. Over the past few years, the Burrs have worked with Connecticut state programs. Aptly named Traffic Talker®, it is now ready to enter the marketplace, and is hitting the road at top speed.

So that's right, race fans (or fans of anything, for that matter)! Activists and zealots, grandmas and golfers can all find a new, convenient way to express themselves on the expressway, with the Original, One and Only, TrafficTalker®.